You’ll have many possibilities when it comes to increasing traffic to your WooCommerce store. You’re expanding your social media networks, paying for traffic, and doing other things. There is, however, a mode of transportation that is both high-quality and durable. If it wasn’t clear, we’re talking about search engine traffic. Getting your WooCommerce store to the top of search engine results will require time and work. Because SEO traffic is a long-term investment, you can bank on it for many years to come. We’ve put together a list of best of the best strategies to boost the SEO of your WooCommerce store.
Image-optimize
Photographs of your products in high resolution are required. On the other hand, having high-quality images isn’t enough. If your photos aren’t correctly optimized, they may cause more harm than good. Even if your images are of excellent quality, they can drastically slow down the loading time of your website. If your website takes too long to load, it will be ranked lower by search engines. Image optimization is divided into two steps:
Reduce the image file size without affecting image quality.
Make selected keywords more visible in your images. This includes changing your image’s filename, caption, and alt description to reflect your chosen keyword while remaining faithful to the original. WP Smush, for example, is a plugin that can perform the job.
Restructure URLs
Is your current URL’s structure long and jumbled? As a result, too long or sophisticated URLs may appear spammy. Changing your URLs to reflect the shortest design feasible is part of this. Consequently, every page on your site and blog post has been optimized for a particular keyword. When in doubt, always utilize a logical and straightforward URL structure.
Avoid Duplicate Content
Take the time to write distinct product descriptions for each of your products. It can affect your search engine rankings if your WooCommerce site includes duplicate content. On the other hand, many large WooCommerce sites routinely commit the same error. With so many similar products in your store, it might be challenging to develop unique product descriptions that will attract customers. It is, nonetheless, essential. When you think about it, your product description can also help visitors decide whether or not to buy your products.
Rich Snippets
Rich snippets can boost your CTR by improving the aesthetics of your search engine results. Even if your search engine rankings don’t change, more people will visit your website. By integrating extra HTML into your sites, you can give search engines more information about the content of your page. There are several types of rich snippets, some of which are intended for eCommerce websites. Two of the most excellent plugins for adding Schema markup to your WooCommerce site are the Schema plugin and the All in One Schema Rich Snippets plugin.
Plugin SEO
A decent on-page optimization plugin can help you improve your SEO significantly. WordPress and WooCommerce are already SEO-friendly. Those who desire to join may find it helpful to do everything possible to climb the ranks. Yoast WooCommerce SEO is one of the top plugins available right now, although there are plenty more. Although this is a premium plugin, it improves Yoast SEO and mainly adds capabilities for WooCommerce. This plugin allows you to do several things, including:
Pinterest-specific photos.
Adding site structure breadcrumbs.
Improving your sitemap’s crawlability.
Page-specific keywords.
Quality Host
Many people believe WooCommerce will run smoothly on any shared hosting package. This is not the case, however. Even if you have many products for sale and many customers visiting your website, this could still be the case. A WooCommerce-focused hosting company will supply you with an appropriately optimized platform for WooCommerce. If you want to expand your business or have a lot of products or traffic, you’ll need a WooCommerce-specific web server. These adjustments will improve your site’s performance for visitors and search engines. seo firm columbus ohio
Mobile-friendly store
Mobile holds a lot of promise for Google. Begin bypassing Google’s mobile-friendliness test. If you pass this test with flying colors, that’s a good one. However, it is insufficient. Considerations for mobile user experience are something you should think about. Your search engine rankings will improve if you deliver a positive user experience. This means, for example, that when designing your website, you should prioritize the demands of mobile visitors. Google has announced that it will be switching to a mobile-friendly index. As a result, your site’s performance on mobile devices will affect the performance of other versions of your site. AMP can also be included in the solution. Despite some disadvantages, WooCommerce will improve the performance of your mobile site. WP AMP and AMP for WordPress are two plugins that make the integration process go more smoothly. digital marketing columbus ohio
Starting a Blog
A blog can help your WooCommerce store rank better in search engines, but it’s not needed. Running a WooCommerce store requires a tremendous amount of effort as it is. However, by using a blog, you may maximize the time you’ve already invested.
If you have a regular blog, you can entice visitors to return by posting new content. Additionally, your blog posts could provide crucial backlinks and social media shares. Internal linking is an excellent approach to convey the ranking power of your posts down to your goods and other pages.
It’s not simply that a regular blog can help you sell more; it can help you sell more. By publishing good content on your blog, you can earn money. This post style might be anything from a detailed case study to a series of how-to articles to a product presentation. Alternatively, you might use it to announce the launch of new products.
Conclusion
There are many strategies to increase the search engine rankings of your WooCommerce store, and we hope this article has been helpful. Consult the professionals and avoid these five common WooCommerce errors to optimize your site’s search engine optimization (SEO).