With time, people’s preferences change. The same is the case with custom product packaging. It has evolved gradually over the last few decades. First, the customers consider packaging only a container that protects the products. But now, they demand much more. They want their custom printed boxes to be attractive, making them an accurate representation of brand values. Numerous guidelines are followed to create custom printed & packaging designs from time to time. Sometimes the focus is on sustainability and functionality, and sometimes digital printing wins the race. However, the main target remains the same, i.e., to design product boxes that appeal to its audience. Here we are going to explain different things you should know to create a special packaging perfect for today’s Lifestyle:
1: Keep Custom Boxes Simple
Simplicity is the key to success. Less is more has become true for a variety of products. The customized cardboard boxes are designed simply and minimally to make your brand outshine the retail shelves. They highlight essential details more effectively. The custom packaging companies work on different design elements to create something exceptional, but they know the side effects of overdoing. A custom printed box with bold and bash colors and excessive patterns loses appeal. Nowadays, product packaging boxes following a minimalistic approach give a soothing effect to the eyes. They provide a unique identity for your brand and make your products more memorable. These wholesale cardboard packaging boxes designed for the Apple watch are perfect examples of simplicity and elegance.
2: Don’t Forget To Be Creative
Despite following the rules of thumb, do not be afraid to try something different. Creativity and innovativeness can take your brand a long way. Never throw new concepts away. Use your imagination to think about how your product boxes’ packaging will look on shelves. The packaging wholesalers have hundreds of box packaging ideas to work on. Let us take the example of the following product boxes for teabags. The custom printed boxes are designed creatively, giving a true essence of beauty and serenity. As the customer puts the tea bag in water, it gradually converts to the shape of the bird, floating gracefully over the cup.
3: Work on Function or Usability Of Custom Boxes
Excellent packaging design makes your product take off the shelves, but a functional one makes it buy for long. Working on the functionality of your wholesale product packaging is not so difficult. Just you have to consider various aspects of how your package can be made purposeful. Incorporating usability in your packaging design enhances the user experience and makes it purchase again and again. Just think of jellies, jams, and spreads packaged in glass bottles. They can be washed and reused. The same is the case with corrugated shipping boxes wholesale. The packaging box manufacturers can use them a couple of times before disposal. Let us take the example of these custom round boxes for carrying beer containers. Both the customer and the manufacturer can use it many times to have the drink.
4: Provide Valuable Information
We live in the age of information technology, where people are curious to know what they are buying. They want to know various facts like how the product is made and what the ingredients are a part of it. Custom product boxes are the best way to deliver valuable information to consumers. Providing authentic facts has become a demand for today’s Lifestyle. It may include nutritional information on food products, side effects/warnings on pharmaceuticals or cleaning products, and whether the product is natural or sourced from ethical sources. The marketing box packaging, highlighting all the essential details, occupies a prominent position on shelves. Some information becomes a part of legislation too. Therefore, the printing and packaging companies must fulfill these requirements while designing their wholesale product boxes.
5: Trigger an Emotional Engagement
Great packaging tends to engage the customers emotionally. Customers act loyally when a brand makes them feel special. This compels them to return to you again. Box manufacturers in Chicago work on such package boxes, triggering an emotional engagement between the customers and the brand. For this, you have to design your color box packaging. Work on the internal and the external display of your custom size box. The more beautifully you arrange the products, the more will be customer engagement. Let us take the example of these beauty product boxes. The subscription packaging is designed to provide a great customer experience. The company may also place a discounted voucher, a new product sample, or any other promotional material to surpass the customers’ expectations.
