When it first launched the public was quick to dismiss Instagram Reels as a TikTok imitation. Since its launch, however, the tool has shown to have a powerful brand influence.
It’s because, in contrast to Snapchat Stories, which disappear from Instagram Stories, Reels stick around. The content you make is stored on the account’s Reels tab for…well as long as you’d like.
If you’re looking to boost the amount of engagement and awareness you can, Reels can be a game-changer. However, creating ideas for the video and then making content requires some time and planning ahead.
Are you struggling to come up with ideas for Instagram Reels for your company? Look through this checklist of Instagram Reels ideas or go to the bottom for hooks that will spark your creativity. You’ll be making vertical videos and making for new business partners within a matter of minutes!
Instagram Reel ideas to improve engagement
1. Display your accomplishments
The most obvious Reels strategy is among the most effective ideas to display your work. British clothing brands Lucy and Yak do this well through Their ongoing hashtag #InMyYaks. Get real Instagram followers by visiting comprar seguidores instagram portugal now. They make use of this hashtag to create the base for their Instagram Reels where they display new products. Lucy and Yak fans have also embraced the hashtag to showcase their clothes.
Find an appropriate hashtag to showcase your company’s products. Then make use of it. Your followers will most likely be following suit.
2. Display your skills
Reels that show the creativity that goes into creating products or services are an excellent idea. Cleopatra’s Jewelry uses Instagram Reels to offer an insider’s view of the craftsmanship behind their stunning pieces. The brand even offers a necessary coffee break.
3. Invite participation
The more interaction you have the higher your Reels will perform. However, you don’t need to just wait for comments to roll into your Reels by themselves. Instead, you can create Reels that inspire interaction.
A home-goods company that is focused on type Letterfolk did a great job in the St. Patrick’s Day Reel. The eye-catching animation showcases the product. It also invites viewers to interact with the Reel by tagging someone they’re lucky enough to meet.
4. Get behind the scenes
Show your behind-the-scenes skills. If you’re planning to set up the shoot, make sure you make sure to make some loose B-roll footage.
This is what the brand of activewear Bliss Club did in this Reel. The brand introduces its models under the name BlissFaces by using a relaxed style that invites viewers to take a look. It makes their entire campaign more approachable.
5. Be a part of your values
If your company is passionate about its business practices, then share your beliefs! Maybe you’re interested in ethically-sourced materials or sustainable packaging. Why not share your story through a reel?
Here’s a fantastic illustration to show the way Kay Carter Homeware did just that. Their Reel gives a glimpse into Kay Carter’s sustainable studio practices. With such content, they’re encouraging potential customers and small business owners.
6. Reel vs. reality
If you’re already in the shadows, consider taking your business one step further. Let your hair down about the business you run. People appreciate authentic content that showcases the persona of your business.
Enjoy the time to watch this Reel of You’re the Bomb, where the founder Luana talks about the joys and tribulations of managing a brand.
The Reel is not clear enough to be fun and entertaining. Yet, Laura uses the caption to explain the challenges that come with being a business owner. We might not be aware of how it’s to run an organic bath bomb business within New Zealand, but we are able to relate.
7. Tell it the way it is
Brands that aren’t afraid to use authenticity will always have an audience. This is why the Reels format is the perfect location for this.
This post, written by brand expert Namrata Vaid shares an audio clip that is trending to present an unfiltered view.
In your personal Reels, you’ll be able to use text, audio as well as facial expressions to challenge myths, discuss hot topics and let your personality shine through. It could be too specific however, these types of posts generally do very well.
Your customers and clients will be impressed by your sincerity. You may also earn interaction from colleagues in your field.
Bonus Get the free 10-Day Reels Challenge, a daily book of creative prompts that will assist you in getting to grips with Instagram Reels. You can also track your progress, and view the results over your complete Instagram profile.
8. Utilize filters
Being honest and authentic is a method to get your message across. However, it might not be the best choice for your company’s image. If that’s the case, explore the possibilities of Augmented Reality (AR) filters for Instagram.
9. Count it down
You’ve got an entire minute to go through Reels and that’s an adequate period of time for you to write down your top picks.
In this article, Greg of Greg’s Vegan Gourmet offers three delicious recipes But this isn’t all. Greg also has many jokes and calls to action to encourage readers to visit his website. It’s all content and he’s yet to make it to the one-minute mark! It’s an excellent illustration of what you can accomplish with carefully edited countdowns.
10. Take a picture of a before and after
There’s nothing more satisfying than a makeover video, isn’t it? If your work requires any kind of transformation, Reels might be the ideal opportunity for your company.
The professional organizers from Organized Dwelling transform a chaotic office mess. After a few simple edits, the cupboard is transformed into a relaxing and practical cabinet.
11. Make music
The internet will always be awed by dance videos (remember that OG dance baby? ) And Instagram Reels are no different. Visit comprar seguidores instagram to know more updates about Instagram. Be sure to dance to the latest fashions and not the previous year’s. Instead of jumping into a trend too late, stay up to date with everything musical by following the official Instagram account @creators. They provide weekly updates on the latest dances and songs and you’ll never get behind on the latest trends.
12. Explore the style of your choice
On a platform with a visual aspect, such as Instagram sharing your fashion isn’t logical. (And the hashtag #ootd is likely to last for a long time.) If this is a viable option for your business then why not take a piece of the magic?
Present your WFH styles or share the outfits your team is wearing to work. A week’s worth of outfits is a great and easily edited reel that receives an impressive amount of attention.
13. Create a tutorial
The internet is the most popular method for people to learn how to do everything. Thus, using social media platforms to share your knowledge regardless of what field it’s in it’s always a good idea. It’s something that one could repeatedly watch or discuss with their friends to learn the art.
14. Have fun with it!
Doing things coolly will only take you so far on the internet. Sometimes, it’s acceptable to allow yourself to relax and indulge in some old-fashioned fun.
Boldfaced Goods does exactly that in this reel. They make fun of an unintentionally oblivious friend who arrives home from the shop with newspaper towels instead of green dishrags.
The Reel is straightforward, yet it’s visually stunning and entertaining. It’s also the type of thing that their fans will like.
15. Repurpose evergreen content
If you’ve done promotional videos on other platforms and have had some successes (or really even if you didn’t) Try repurposing the videos as Instagram Reels. Take into consideration Reels as a chance to help give your YouTube videos a new lease on life!
It’s possible to modify your edit to accommodate the aspect ratio of 9:16 It’s almost certain to be worth it. In an ocean of front-facing camera complaints, a well-made video is a standout.
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