SEO stands for Search Engine Optimization and means improving the ranking and visibility of the webpage. It enables websites and individual pages to appear in the top search results when someone searches for some product, service, or information. SEO helps to grab attention and attract new customers to different sales funnels. It is usually niche-specific as SEO for Doctors is different from that for artists. People search for different things in a niche, resulting in unique strategies.
How does SEO Work?
Most search engines use bots to go through web pages on the internet. They go from site to site and gather relevant information according to what the user has searched. The search engine then arranges the information based on relevance in an index. It is similar to the record book in a library, enabling visitors to find the book they are looking for.
Why SEO for Doctors is Important?
SEO helps to drive traffic to the website of the hospital, clinic, or healthcare brands. It helps increase brand awareness and enables potential patients to reach out to the facilities they’re looking for. On the flip side, good SEO helps patients find the healthcare facilities they need. As per a report, 4 out of 5 people search online for local facilities. So, from a broader perspective, good SEO helps people access better healthcare.
What are Some Great SEO Tools for the Healthcare Sector?
Playing the SEO game involves a lot of hits and trials. With constant updates in the algorithm, healthcare brands can no longer afford to fall behind in the line. There is cut-throat competition between practitioners, hospitals, and other stakeholders. So, here are some SEO for Doctors that one should know about.
BuzzStream
This tool assists in domain research, email marketing, project management, and more. It is a one-stop solution as it offers many services. It also allows users to pick keywords and phrases and analyze them. This tool can also help them to analyze the websites, rankings, social media handles, domain authority, and more for other healthcare facilities. Hence, one can carry out extensive competitive research with a single tool.
Google Search Console
It is a collection of Google services that one can use to know the search engine views of their website. This tool is a packaged deal as it covers different aspects of SEO ranking. It also allows users to keep a check on the crawling errors. If one is afraid of any attack or suspicious activities, this tool also beware website users about malware. It lets users keep an eye on the ones received so far if they are worried about backlinks. Google Search Console also enables users to find keywords used by potential patients.
SEMrush
It is a keyword search tool enabling users to collect data on the number of potential patients looking for the services they provide. A good thing about this tool is that it also provides data on related keywords, ads, and product listings. The cherry on top is that it gives information on the competitors’ SEO strategies. It reveals several things like revenue generated from ads, the number of backlinks, the traffic they get, and more. So, it is the ultimate SEO and keyword weapon for website users.
Moz Pro
It is a suite of tools that help healthcare providers to market their services using a data-driven SEO approach. It is similar to SEMrush because it allows analyzing long-tail keywords and domains. So, users can pick keywords with a desirable reach and rule out those with less potential. Users can also understand the difficulty of the score of any keyword as it reflects how challenging it is for the keyword to rank. They can find the keywords potential patients search frequently. It gives a glance at similar keywords also for comparison.
Linkody
It specializes in understanding who is linking the website through external links. It also helps to filter the undesirable ‘disavow’ links. So, users can take action against anyone linking their website as spam as it harms the reach and visibility of their website and landing pages. The backlink reports are expensive and can be linked to Google Analytics to monitor the social reports simultaneously. So, it helps niche-specific websites very much.
SEO can be like the missing piece of the marketing strategy puzzle. Healthcare facilities strive to reach new patients and help them with their services. Also, SEO helps them to get the traffic and attention they deserve for their services.
