Privacy is a genuine issue in our hyper-connected world. We use our phone number to register anywhere we go and everything we do, whether shopping online or inquiring about services. As a result, our phone numbers include valuable data and sensitive information that must not be compromised. This is when the requirement for phoning from a different phone number comes into play.
What is Number Masking?
Number Masking is meant to meet user privacy and anonymity concerns while maintaining security, allowing a fantastic customer experience without jeopardising security. In addition, it’s great for companies who share sensitive consumer data with third parties because it allows for direct connection without the necessity for an external operator or the sharing of contact information.
Instead of making direct contact through their phone numbers, the parties are linked via a third-party phone number (proxy) that bridges the conversation. We can secure businesses’ and customers’ identities by concealing private phone numbers.
Why Should One Use Number Masking?
The call is forwarded to the user’s actual number via a service provider’s authorised intermediate number. So, even though the receiver sees an incoming call from the proxy number on their screen, the call is coming from the caller’s genuine number. There are a lot of benefits added to the list of using phone number masking:
Increased Customer Loyalty
Your business provides customers with a convenient and secure experience by taking advantage of the benefits of using masked phone numbers. This improves existing consumers’ perceptions of your brand while attracting a diverse range of future clients. By gaining their trust, you improve the likelihood that they will choose your service over all others.
Secure Transactions
Using third-party phone numbers, you can ensure that all communication between different stakeholders takes place through your company platform and that no sensitive or personal information is shared. This effectively eliminates the possibility of doing private transactions. In addition, this allows you to keep your company transactions completely secure and within your platform.
Effective and Instant Communication
Your company ensures that all parties involved communicate promptly and securely. The masked phone numbers help to establish a secure connection and confidence. Customers enjoy a great benefit from being able to contact you on the spur of the moment to fix concerns. Your personnel benefit from connecting with customers and providing them with their required solutions. Your company benefits from efficient communication that underpins all of its operations.
How Does Number Masking Work?
The masked phone number allows two people to converse using a number that is not their actual phone number. It may appear that you are concealing your identity, but each participant is aware of who they are speaking with – they just don’t have their phone numbers. As a result, call masking software can be used to route the numbers. It merely takes a few simple steps:
- Until the transaction/service is finished, each customer will be assigned to a specific agent who will serve as their point of contact.
- The consumer and the agent then communicate using the mobile app/’call’ website’s button.
- When the call is answered, the server sends the caller’s information to your company server, which then sends the caller’s number to the appropriate agent.
- Finally, the server routes the call to the appropriate agent’s number without disclosing their personal information.
The First Steps
APIs are extremely beneficial to organisations. Customers benefit from additional freedom, while businesses benefit from better management. Partner with Mtalkz today to connect agents and consumers without providing personal contact information. Mtalkz assures that their client’s personal information is kept private, and they should strive for customer satisfaction to establish a positive image for your company in a competitive market.
