On the social media platform with over half a billion users and content that gets shared a whopping 95 million times a day, going viral may sound like a lot of work. It could be, if you are not aware of certain tips and tricks that we are about to disclose to you.
Profile legitimacy
As obvious as it may sound, having an authentic profile is the number one must-do when you have decided to create viral content on Instagram. You have to make sure to fill out all the necessary fields on your account, whether it is bio or any additional link to your other social media accounts, you’ve got to have it all.
Pick a theme
It only makes sense that choosing a particular topic you showcase on your profile will give you a bigger chance of going viral than being all over the place. The latter should be avoided at all costs. As we mentioned in the beginning, Instagram is flooded with new content on a daily basis. There are countless themes circling around, but each has its designated audience, and essentially they are the ones who are going to ‘’help you’’ with your virality ambition.
It is highly unrealistic of you to underestimate the hostility of competition that resides on Instagram. It is relevant for any theme you can possibly think of. By avoiding selectivity and hesitating to make your content more particular, you will only set yourself up for failure and get lost in the sea of unnoticed photos and videos which are of an astounding number.
Never miss a hashtag
How many times have you scrolled through Instagram and gotten annoyed with the overwhelming, and sometimes even ridiculous amount of hashtags people use? Turns out it is done so purposelessly. Hashtags have proven to increase user engagement substantially, and you should make sure to know how to use them properly as well. It will also increase the likelihood of your posts appearing on the featured page. As a general example, it is always a good idea to refer to the location hashtags for help. Next time someone searches for that very cinema, concert hall, sea resort or even a cathedral, your posts may pop up and there you go with your freshly obtained fame.
Dedication over quantity
Instead of approaching the goal to go viral with the unrealistic ambitions of appealing to millions and millions of people, try to first ground yourself and reason within the boundaries of reality. Do you know how powerful dedicated fans can be? Why waste time trying to produce content that most people may ‘’sort of find appealing’’, when you can conduct surveys, observe the preferences of your followers and invest the necessary amount of time, money and effort into producing the type of content that will be absolutely adored by a smaller group of people. Absolute adoration, in terms of online engagement, means bigger chances to go viral.
As it seems, there is not much secrecy behind posting viral content. It’s more about knowing your audience and presenting yourself appropriately. Whether you decide to get Instagram power likes or spend more time studying and researching what your audience is into, try not to overlook the essentials. The authenticity of your profile, linking your Instagram account to other existing social media platforms you have, appreciating and focusing on the needs and interests of your followers in order to build a dedicated fanbase, topped off with the basic knowledge of the technical details will all play a decisive role in your chances of going viral.
