In the United States of America, the entire process of trademark registration takes over eight months. Reviewing the trademark is the first step in the registration process. Once you’ve completed the form, it’ll be sent directly to the US trademark office. An attorney will review it and identify any potential (if any) errors or issues that could prevent the trademark from being accepted. In the trade office, the reviewing procedure takes about three months.
It takes 30 days for your trademark application to be published after it has been examined by an attorney and is ready to be sent forward. However, just because your trademark has been evaluated and approved by an attorney does not mean it has been accepted; it may take some time before it is officially approved. Your trademark can be published following the evaluation process, and in the interim, members of the US Trade Office may reject it if it is rejected in the final stages. As a result, there’s no guarantee that the member would as well if the attorney approves.
Following a 30-day publishing trial, the process of trademark registration will entail returning the trademark to the attorney. The attorney will go over the trademark application one last time this time. On the other hand, if your application includes the trademark “in use,” which implies that you are currently using it and have made sales using it on your products or services, your trademark will be granted. A trademark certificate will be sent to you through the mail.
Importance of Trademark
The following are some of the reasons that prove why having a trademark is important:
Public Notice
A trademark registration informs the general public that your brand has been registered in the Trademark database. This database is open to the public, so anyone who wants to look through it can, and if they want to, search for your brand. Also, if someone searches your brand’s name on Google, they will see the trademark indication. As a result, no one will be able to claim that they haven’t heard of this brand.
The trademark will also convey that this brand is protected by the United States Patent and Trademark Office.
Country-Wide Coverage
After filing for trademark registration, you can receive a mark and utilize it on your products or services. This technique, however, can be confined to a certain geographical area. This means that the trademark protection may be confined to one state but not to another. If you are a firm that operates just in one state, obtaining a trademark registration will not be a problem for the time being, but if you plan to expand your business to other states, you may be needed to obtain a trademark. You can run into problems with other brands that use the same mark even after that.
For example, suppose someone opens a clothing store in New York with the same name as yours that is operating all over Chicago without a trademark. In that case, this could be a problem for you because you will be limited to state use only, and if you plan to expand your business, trademark registration with the same name could be a problem.
