At the time of this writing, there are more than 722 million members of LinkedIn. A business platform for connecting entrepreneurs and aspiring professionals alike, LinkedIn has become one of THE centralized hubs for networking and business outreach. While LinkedIn is one of the primary business listing platforms on the web, it is far from the only destination that savvy professionals should take advantage of.
Let’s take a look at a few of the top professional listing pages for businesses to see where we can improve our outreach while building positive traffic.
Establishing Your LinkedIn Page
First and foremost, let’s start building our brand by establishing a LinkedIn account, like this LinkedIn page. LinkedIn is one of the most active and popular business networking communities on the internet. Ostensibly used for building your brand and connecting with potential professionals, LinkedIn is a high-ranking website that can steer the right kind of traffic toward your company.
Establishing a LinkedIn profile is simple, all you have to do is make sure to focus on the key areas that connect with web surfers. This means that we want to have a professionally branded image, a complete ‘About Us’ section, and all of the appropriate website details and company information. Your LinkedIn page is just one aspect of your LinkedIn experience as much of the entrepreneurial benefits will come from the networking side of the equation.
Claim Your Yelp Profile Page
When was the last time you went somewhere new to eat? How about the last vacation that you planned? The odds are pretty good that you spent time on Yelp, one of the most-used review websites on the internet. Already gaining positive attention for their focus on making minority-owned business more accessible, Yelp has a perfect blend of information and accessibility built into its platform.
Yelp is ideal for restaurants and local businesses, though established online companies will also benefit from the platform. Take time to browse the website while looking at comparable businesses. Each platform will have its own unique wrinkles, so take notes as you study. If this sounds out of your depth, consider hiring a social media manager to take this burden off your plate. Take a closer look at what a social media manager can do for you, here. The ideal social media manager will address negative reviews and curate a loyal customer base along the way.
Increase Brand Awareness With Facebook
Finally, let’s close out our business listings by opening up a Facebook Business page. As Facebook leads social media into the year 2021, the famous platform is developing broader and more business-oriented tools for professional pages. Business analytics are now available through a streamlined dashboard as well as an improved sponsored posting system to build your brand’s awareness.
Social media is one of the true keys to business prosperity in today’s digitally-driven age. From Facebook to LinkedIn and Yelp, developing your business and brand has truly never been easier.
