As a law firm, it is paramount to have an assertive online presence. Google My Business (GMB) is one of the most effective tools you can use to improve your visibility and reach new clients.
In this write-up, we will wander you through the procedure of establishing and optimizing your GMB for success. Let’s get started!
Why GMB is Important?
GMB is a free tool that you can use to enhance your online presence. It allows people who are searching for law firms in their area to find your business and get directions to the office. In addition, GMB provides information about hours of operation and contact details so potential clients can reach out right away if needed.
Google My Business is especially beneficial for small law firms because it gives you the opportunity to compete with larger firms. By having a strong GMB presence, you can gain more possible consumers and raise your business.
GMB for law firms can also assist in the SEO process by increasing visibility in local search results. This means that when people are looking for legal services, the chances of them finding you increase significantly.
Steps to Optimize GMB for Law Firm
Here are ten steps you can take to optimize your Google My Business for law firm success:
Step One: Claim Your GMB Listing
The first stage is to claim your GMB listing. This can be done by visiting google.com/business and pressing the “Start Now” button. You will then need to enter your business information and verify your ownership.
Step Two: Enter Complete and Accurate Information
Once your GMB listing is declared, the next step is to enter complete and accurate information. This includes your business name, location, contact number, website, and work hours. Be sure to also add a profile photo and cover photo.
Step Three: Add Additional Details
Along with the primary details, you can also add additional details about your law firm. This includes a description of your business, services offered, awards and accreditations, and client reviews.
Step Four: Optimize Your GMB Settings
Doing the settings for your GMB page correctly is highly important to make it more accessible to the audience. This includes setting up the profile, adding keywords and categories, and configuring your website link.
Step Five: Complete the Verification
The next step is to confirm your website. This can be done by adding a verification code to your website. Apart from verifying the website, you can also verify other business information such as your address and phone number.
Step Six: Add Business Information
In this step, you will add additional business information such as service areas, specialities, and contact details. Be sure to use a consistent format across all of your platforms.
Step Seven: Encourage Reviews and Responses From Clients and Customers
You should encourage reviews from clients and customers. You can do so by leaving a review prompt on your website or asking them to leave feedback directly in the GMB listing itself. Add FAQs as well if applicable. Buyer reviews and feedback can help you attract new clients.
Step Eight: Add Photos, Videos, and a Virtual Tour to the GMB Listing
In this step, add photos, videos, and a virtual tour to your listing. This will help you rank higher in local search results as well as give potential clients or customers more information about what they can expect from working with you.
Step Nine: Claim and Optimize Business Categories
Make sure to claim and optimize business varieties. This will help potential clients find you when searching for specific services or areas of law that you specialize in.
Step Ten: Regularly Monitor and Update Your GMB Listing
The final step is to regularly observe and update your listing. This includes responding to reviews, updating hours of operation, posting photos and videos, adding new services or areas of expertise as they become available.
These are ten steps you can take to optimize your GMB for law firm success!
Conclusion
As you can see, there are many things you can do to optimize your GMB for law firm success. By pursuing the steps we’ve outlined in this writeup, you should be able to enhance visibility to Search Engine and reach new clients or customers. If you need help implementing any of these tips, don’t hesitate a specialist agency like Solicitors Marketing who have an outstanding track record of success. Thanks for reading!
